PAGANI STEERING WHEEL

Development of a steering wheel concept inspired by Pagani's visual language, reinterpreted through a more integrated and contemporary proposal. The project took the oval as the main foundation of the formal language, while the circular switches and the central button cluster drew from the brand's characteristic mechanical and expressive identity. From that starting point, the proposal aimed to combine a sporty character, material refinement and a more sculptural expression within a single component.

Pagani Huayra steering wheel — design sketch, front view

Pagani Huayra steering wheel — tan leather on designer desk with sketches

Pagani Huayra steering wheel — tan leather close-up, front and detail views

Pagani Huayra steering wheel — dark olive variant, front view

My Contribution

I developed the steering wheel through formal refinement, 3D modelling, and the integration of an oval-based geometry together with the interface elements and material details. My work focused on translating that brand reference into a proposal that felt clearer, more coherent and more contemporary, while carefully refining both the overall reading of the piece and the resolution of its details.

Process

Concept development, form refinement, 3D modelling in Rhinoceros, visualisation in KeyShot, and AI-assisted visual workflows for animation and presentation.