GENEVA BY PAGANI
A high-performance automotive icon translated into a wearable mechanical object.
Development of a luxury concept watch created for Pagani, conceived as a direct extension of the brand's material, technical and emotional universe. Rather than taking superficial references from the vehicle, the project aimed to condense Pagani's most recognisable codes into a single object: obsession with detail, mechanical precision, the balance between craftsmanship and technology, and a strong formal identity linked to the automobile. The watch was conceived as a small moving sculpture, with the vehicle placed at the centre of the composition and rotating on its own axis as if displayed on a presentation platform, becoming the main gesture through which time is read. Around it, materials, screws, carbon fibre, milled aluminium, signature elements, colours and textures reinforce the idea of wearing a small Pagani on the wrist.
A small Pagani on the wrist
The watch was conceived as a small moving sculpture, with the vehicle placed at the centre of the composition and rotating on its own axis as if displayed on a presentation platform — becoming the main gesture through which time is read.
Details extend the vehicle
Materials, screws, carbon fibre, milled aluminium, signature elements, colours and textures reinforce the idea of wearing a condensed extension of the vehicle.
My Contribution
Project developed in collaboration with Lucas Colombo Carbone, with whom I continuously shaped and refined the conceptual direction of the piece throughout the process. Within that shared work, my role focused on carrying the proposal through to its complete materialisation, developing the watch at a formal, technical and three-dimensional level all the way to its final resolution. My work included defining the overall architecture, translating Pagani's language into each component, carrying out the full 3D modelling of the case and all its parts, developing vehicle-inspired details — such as the crown linked to the four signature exhausts, the milled surfaces and the material logic of the object — as well as exploring innovative solutions, refining the subtle formal qualities needed to consolidate the proposal, and producing the final visualisation of the project.
Process
Research into Pagani's formal and material codes, conceptual development of the watch as an extension of the vehicle, definition of architecture and time-reading logic, full 3D modelling of the case, components and packaging, exploration of materials and variations, development of interchangeable straps, and final visualisation for concept presentation.